Haven said, and “it takes a great client, a great agency and a really good talent” playing the character “to pull it off.” That is why many campaigns opt for making the consumer the protagonist in the story-cum-ad, he said. “But you can’t predict” whether a character will succeed or fail, Mr. “A strong character helps tell the story well,” said Jim Haven, managing partner and chief creative officer at Creature, an agency in Seattle and London, and can “bring synergy” to ads across disparate media. The new character is no genius, but neither is he intended to be an idiot or Captain Oblivious it is just that everything he says is self-evident. The captain is modeled on a Captain Obvious meme in popular culture, found widely online and in social media, that is used to describe someone whose utterances are just that - obvious. He is bearded like the Most Interesting Man in the World or Commander Whitehead, the venerable brand mascot of Schweppes beverages. The idea is for the character to personify the concept that is “the obvious choice” in a crowded category, with the phrase becoming the company’s new ad theme.Ĭaptain Obvious gets around, as befitting the symbol of a website for travelers, and is dressed in a Ruritanian uniform comically festooned with medals. The character, played by an actor named Brandon Moynihan, is called Captain Obvious, and is being introduced this week in a humorous campaign for. TO the pantheon of brand mascots that includes the Most Interesting Man in the World, who pitches Dos Equis beer, and the Wisest, who peddles Campbell’s Soup, a website for booking accommodations is hoping to add an advertising character meant to be regarded as the Most Obvious Man in the World.
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